PROFESSIONAL EXPERIENCE

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August 2022– April 2023

ZANER-BLOSER, Grandview Heights, OH 

Supplemental Design Manager

• Collaborated with Academic Design, Project Management, Technology, and Marketing to define program vision, plan product development and ensure full team understanding of program goals.

• Anticipated issues and found or created solutions to ensure that print and digital product and marketing components were delivered on time, within budget, and met program goals.

• Managed the product line creative process from definition through completion for the Supplemental education portfolio, ranging from brand new product designs to minor revisions.

• Directed and managed the production process. Provided oversight of the internal design team members, providing role clarity, training, coaching, and performance feedback.

• Directed vendor contact, both freelance and vendor teams, providing process information, establishing and navigating schedules, quality assurance, and performance feedback.

• Applied extensive knowledge of the supplemental market pressures and trends, and an awareness of the competition.

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August 2021– to May 2022

CARDINAL HEALTH, Dublin, OH 

Package Graphic Designer (Contract)

Developed package design concepts for the Creative Services team to support the medical product lines rebranding efforts. Collaborated with the business partners to maintain production schedules while adhering to Cardinal Health branding and regulatory guidelines.

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Sept. 2021– to April 2022

BATH & BODY WORKS, Reynoldsburg, OH

Brand Researcher (Contract)

Conducted brand research and SWOT analysis on luxury brands and top performing industry brands, identifying competitive landscape, response to market trends, signature successes, brand evolution, and acquisitions / divestitures. Presented findings with infographic narrative to management in research decks.

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Apr 2013 – Apr 2021

BIG LOTS STORES, Columbus, OH

Senior Designer, Private Brands

• Managed and led creative print and digital initiatives for the private label furniture brands Broyhill and Real Living which helped them become a multi-million dollar business in their second year.

• Managed and developed creative for extensive over-the-counter health and beauty private label brand, SoundBody.

• Developed creative for numerous food and salty snack programs under the private label, Fresh Finds.

• Led and developed creative initiatives for sizeable seasonal and home event collections.

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Nov 2012 – Apr 2013

BIG LOTS STORES, Columbus, OH

Package Designer (Contract)

• Developed package design concepts and production files for Fresh Finds food division, as well as packaging for the following: Over-the-Counter, seasonal, lawn & garden, home and kitchen.

• Worked closely with the buyers and support teams to build strategic brand value.

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1994 – 2012

S&P GLOBAL/MCGRAW-HILL EDUCATION, Columbus, OH

Senior Designer

• Created engaging K-12 educational product designs for print and digital delivery, utilizing agile methodology.

• Provided art direction and oversight to vendor contract teams to expedite production time to market, while managing budgets and schedules.

• Participated in focus group research to improve content/curriculum for teacher instruction and student engagement.

 

1996 – 1998

COLUMBUS COLLEGE OF ART & DESIGN, Columbus, OH  

Adjunct Instructor

Taught intermediate level Adobe Photoshop course to undergraduate students and working professionals.

 

1991 – 1994

PEARSON EDUCATION, Columbus, OH

Associate Designer

• Provided Cover and Text Design creative solutions for post secondary college textbook market.

• Managed freelance contributors maintaining schedules and budget.