Miscellaneous Food Categories
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Fresh Finds Macaroni & Cheese and Premium Shells & Cheese
My winning strategy for this two product family was to utilize the sweeping title ribbon, and oversize spoonful as the visual anchors while picking up category color cues to complete the composition.
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Fresh Finds Canned Tomato Assortment
I developed this family look for the Fresh Finds canned tomato product line which was extended into 9 SKUs. The rich color palette and enticing product photography have helped anchor this as a robust seller in this private label space.
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Fresh Finds
Freeze-Dried Fruit
This launch of Fresh Finds freeze-dried fruit was a fun concept to build out into a 6 SKU production series. I used appetizing full image fruit backgrounds and prominent title on rustic wood, to appeal to the healthy, all-natural snack connoisseur.
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Fresh Finds
Chocolate Hazelnut
Spread
This niche market item was added to the Fresh Finds assortment mid-2019. I chose a simple, clean label design to speak to the chocolatey richness of the product.
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Fresh Finds
Parmesan Cheese
This chosen concept for Parmesan Cheese picks up on the iconic green, red and white elements associated with all things Italian. I added the green pinstripe detail and red ribbon to give the jar dispenser some extra punch.
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Fresh Finds
Canned Beans Concept
To capture a rustic feel I chose a closeup bowl of beans on a light barn wood backdrop. The simple, but bold font choice helps accentuate the product for this proposal.