BSA Troop 775 Promotional Marketing
Occasionally, my professional life spills over into my personal life. In this case, I developed a logo for my son's Boy Scout troop. I then utilized this logo in multiple touch points as their marketing needs grew. This included a T-shirt, a tri-fold recruiting poster, a trailer decal, and an email blast for the school district advertisement of an upcoming recruitment night.
BSA Troop 775 Sea Base logo
T-Shirt design
Every two years the Troop plans a high-adventure trip and I'm called into action to create a unique logo to commemorate the event and establish troop identity. This logo mark emblazoned the Carolina blue shirts for the season.
BSA Troop 775 Class-B
T-Shirt design
When the more formal Class-A uniforms are not worn, the troop requested a Class-B design for their T-shirts. I created this wordle design solution that includes the Scout Oath as a way to communicate the scouts founding principles.
BSA Troop 775 Philmont logo
T-Shirt design
For this high-adventure trip to Philmont, NM, I created this arrowhead logo design that includes the iconic "Tooth of Time" mountain symbolic of the famous NM ranch. I modeled the look after the famous national park posters utilizing simple posterized colors.