Fresh Finds Preserves and Condiments
Big Lots
Fresh Finds Preserves
Fresh Finds is Big Lot's private label food brand modeled after the eclectic Trader Joe's strategy, where each food category has its own familial look. I created the design for this assortment of preserves which has only continued to grow.
Big Lots
Fresh Finds Premium Preserves
I used the vintage niche look of white ink on a clear label to communicate higher quality to our customer. Imported from Belgium, this premium Fresh Finds assortment of alcohol-infused preserves caters to a more elevated market.
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Fresh Finds Hot Sauces
Imported from South America, I used Mayan inspired patterns inside each pepper shape to convey the cultural connection to the product giving it a fun, edgy feel. A Scoville heat level indicator is also on each label to inform the customer on his/her buying choice.
Big Lots
Fresh Finds
Gourmet Mustards
Imported from Greece, these premium gourmet mustards under Fresh Finds are a great find. By using the select band of color for the flavor and primary ingredient callout against the field of black, I communicated the quality and richness of our mustards to our customer.
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Fresh Finds
Himalayan Rock Salt
With the launch of the Fresh Finds Himalayan Pink and Black Rock Salt, I decided to go with a decidedly Eastern/Tibetian design theme. I utilized mandalas as part of the visual language for this chosen design concept.