Fresh Finds Salty Snacks
Big Lots
Fresh Finds Everyday Chip Assortment
I had the privilege of developing design looks for many of Big Lots' Fresh Finds Salty Snacks. I created the look for this assortment of everyday chips by picking up recognized category colors and giving the line its own family identity.
Big Lots
Fresh Finds Ripple Cut Kettle Cooked Chips
I developed a family look for this gourmet assortment of Fresh Finds Ripple Cut Kettle Cooked Chips with a strong emphasis on ingredients. I worked with a food stylist for the photoshoot to compose the chip arrangement along with elements of stock photography.
Big Lots Fresh Finds Veggie Straws and Veggie Chips
This was my concept proposal for Veggie Straws and Veggie Chips when the assortment was launched for a product refresh.
Big Lots
Fresh Find Sour Cream & Onion and Onion Flavored Rings
I created this addition to the Fresh Finds Salty Snack Assortment with bold pops of color and a close-up of the Flavored Rings to stir-up irresistible appeal.
Big Lots
Fresh Finds White
Cheddar Popcorn and Organic White Cheddar Corn Puffs
Though not a product line family, these two Fresh Finds products share the commonality of white cheddar as the main flavor ingredient. I designed the look for both of these SKUs using a simple color palette allowing the product to be hero and inviting the customer to try a sample.