Fresh Finds Sweet Snacks
Big Lots
Fresh Finds Toaster Pastries
This particular sweet snack category was a lot of fun to work on. Picking up category color cues I aimed for bold pops of color, energetic typography and a focus on the product as hero to grow the private label brand customer base for this category.
Big Lots
Fresh Finds Cookies
As the Fresh Finds private label brand continued to grow, opportunity arose to extend the brand into the everyday cookie category to compete with national brands. With my design I selected common color cues for instant recognition and positioned the oversize cookie as hero with the wraparound typography to grab the customer's attention.
Big Lots
Fresh Finds Sandwich
Creme-Filled Cookies
My design into the everyday cookie category also extended into the must-have, sandwich cream cookies. I chose recognizable colors in communicating to our customers an instant category recognition.