SoundBody Health & Beauty Care selections
Big Lots
SoundBody Sun Care
The Big Lots Consumables division saw an opportunity to expand their private label brand, SoundBody, into a new category, Sun Care. This concept of mine was chosen to compete with national retailers, and extended into a line of 20 different SKUs with varying SPF protection.
Big Lots
SoundBody Sun Care
This is an example of the artwork on the dieline for the Kids SPF 50 Sunscreen Lotion.
Big Lots
SoundBody Antiseptic Mouthrinse
SoundBody, as a private label, compares to the leading national brands in many categories. It is typically placed on the shelf next to the leading brand as a certified comparison, but at a more affordable price point. This was my effective design look to compete against the leading mouth-rinses with SoundBody.
Big Lots
Nail Polish Remover
Here, the leading national brand was Cutex. So my strategy as a point of comparison, was to pick up some of the color cues from the national brand for a quick point of reference to our customers when comparing our private label brand against the leading brand.
Big Lots
SoundBody Razors
The strategy I crafted for the new assortment of SoundBody razors, was to pick up some of the color cues from the leading national brand, but with the characteristic SoudBody arc, to build the private label equity. Here, I'm showing the package die line for the back and a product photo of the front.